eMarketer: Media Digital Ad Spending to Hit $4 Billion

eMarketer: The U.S. media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels. U.S. media industry digital ad spending will reach $4.05 billion in 2016, up from $3.45 billion in 2015.