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AFP: Apple and Google are in a back-and-forth battle to be No. 1. It’s not clear which of the two Silicon Valley giants will emerge on top in a contest which highlights the contrast of very different business models. The two companies have both been hugely profitable in recent years, for different reasons. The two companies have a virtual duopoly on the smartphone market, but Apple makes its own hardware and software while Google provides only the free Android software for handsets.