Bezos’ Washington Post Looks to Speed Up Digital Ads

Wall Street Journal: The Washington Post is rolling out a new ad product aimed at speeding up the response time for web ads, particularly on mobile devices. It is intended, in part, to help win over consumers who turned to ad blockers after being burned by lousy digital ad experiences. The new “Fuse” ads are designed to render instantly when clicked on, without requiring people to leave the Post’s desktop site, mobile site or app.