Upfronts, NewFronts Hint at Detente in TV-Digital Divide

CNBC: The digital content NewFronts and network upfronts, where media companies show off the best of what’s to come for 2016 and 2017 for potential advertisers, have finally wound down. Among some of the main takeaways: More companies are working together. Instead of proclaiming that media companies could bring audiences to their own home pages, more were willing to reach across the TV-digital divide and partner. “There is no way that you an ignore consumer behavior.”