Fox Ad on Snapchat Lets Fans Buy Tickets for ‘X-Men’

Recode: On Monday, 20th Century Fox began a Snapchat ad campaign for its latest “X-Men” movie that included the option for fans to buy tickets to the movie inside the app. Fox runs a short movie preview, then users can swipe up to get more info on the movie, including the chance to buy tickets. Snapchat isn’t actually selling the tickets — that would be Fandango or Movietickets.com — but it’s hosting Fandango’s mobile website inside its app. So once you buy a ticket, you can instantly jump back to snapping. I