NBC Sports Enters Video Streaming with New Division

SportsBusiness Journal: NBC Sports Group is moving further into the video streaming business, setting up a division called Playmaker Media to convince leagues and teams to use NBC to stream their events. “There’s a real business here, but it’s also strategic for us,” said Rick Cordella, NBC Sports SVP and general manager of digital media. “We want to keep our partners closer to us and work with them not only from a rights fee perspective but from a digital point of view, too.”