New Media Disrupters Depend On Old Media Dinosaurs

Bloomberg Gadfly: Many of the popular digital news and entertainment newcomers like BuzzFeed, Fullscreen and Vice are backed or owned by some of the media dinosaurs they’re trying to usurp. For example, Comcast’s NBCUniversal or the company’s venture-capital arm have invested hundreds of millions of dollars in BuzzFeed, Vox Media and Tastemade. The interlocking relationships have obvious benefits for both old and new media companies — and some risks.