eMarketer: Devices Play a Major Role During TV Time

eMarketer: This year, 182.9 million Americans will use the internet while watching TV at least once a month, according to eMarketer’s first forecast of simultaneous media usage. That translates to 80.3 percent of internet users. Not surprisingly, smartphones are the device of choice for multitaskers. This year, 146.9 million Americans will browse the web or use internet-connected apps on their phone (including chat apps) while they watch TV, representing more than two-thirds of internet users.