Mic CEO Says All Advertising Will Be Branded Content

Wall Street Journal: With a younger generation increasingly blocking online ads and avoiding TV altogether, Mic.com is instead betting heavily on branded content to help fund its news site designed for educated millennials. Chris Altchek, founder and CEO, hopes that revenue from such branded content will help drive the millennial-focused media company to profitability in the next 18 months. “I think branded content will be all forms of advertising in 15 years,” Altchek said.