Hearst UK Cosmo Creates Microsite with Estée Lauder

Campaign: Estée Lauder has teamed up with U.K. Cosmopolitan to create a microsite targeting millennials, for the launch of the cosmetic giant’s new makeup range, the Estee Edit. The site, which is called The Edge, will feature a combination of editorial and native content about fashion, beauty, culture and lifestyle, written by the Cosmopolitan editorial team and influencers. The deal, which is the first of its kind for Cosmopolitan’s publisher Hearst, has no end date.