Google, Facebook: Mobile Ad Blockers a Big Threat

New York Times: Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising. But that business model is increasingly coming under threat, with one in five smartphone users blocking ads when browsing the web on cellphones. That represents a 90 percent annual increase. Already, 36 percent of the smartphone users in the Asia-Pacific region have ad-blocking browsers on their mobile devices. “It’s only a matter of time until mobile ad blocking comes to the West.”