Hearst Brings Magazines to Life with Events Focus

Campaign: Hearst Magazines UK has organized Beauty Unbound with a group of Estée Lauder-owned brands and Westfield London. Anna Jones, chief executive, calls this “dynamic distribution” – taking magazine brands to their audience and inviting some of their best advertising clients along, too. Events have been a major part of Jones’ strategy as Hearst seeks new revenue streams. “It’s about bringing a magazine to life – I think that’s going to grow.”