Disney’s Digital ‘Newsroom’ Seeks Online Attention

Mashable: Disney Interactive Media, located just three miles away from the Burbank studios, looks more like a newsroom than a division of a giant media corporation. Every day, at exactly 10 a.m., a group of about 50 employees gather around content chief Michael Hundgen for a “stand up” pitch style meeting. The ultimate goal of the Disney Interactive Media team is to get all things Disney to resonate on the Internet.