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Variety: Any company considering buying the controversial digital publisher Gawker should know that its namesake site has hit some serious traffic lows. Gawker.com’s traffic in April dropped a whopping 37 percent from the previous month, to 7.6 million visitors — the site’s lowest mark in at least three years, per comScore. That was enough to take Nick Denton’s entire empire down to a 29-month traffic low, even though most of his other brands, including Gizmodo to Deadspin, have held up.