Spotify Moves into Video in Push by Former YouTuber

Reuters: Spotify is a household name, with more paying users than any other music-streaming service in the world. But it doesn’t make a penny. To reduce its dependence on labels and stand apart from rivals, Spotify is broadening beyond its music library. It is making its own videos, such as interviews with artists, and producing other content like pop-ups that explain lyrics. This drive is being led by a senior exec poached from YouTube.