Weather Channel Ads to Include Artificial Intelligence

USA Today: IBM Watson has talked tennis with Serena Williams and music with Bob Dylan. Now it wants to talk to you — via online ads. The Weather Company, acquired by IBM in January, will begin bringing Watson-enhanced interactive advertisements to The Weather Channel and Weather Underground apps on Android and iOS and to weather.com and wunderground.com this summer. The ads, powered by Watson’s artificial intelligence, will prompt consumers to ask questions.