Report: Endemic Fraud Threatens Digital Ad Budgets

Financial Times: Marketers could waste more than $50 billion a year by 2025 on digital advertising that is never seen because of “endemic” fraud in the industry, the World Federation of Advertisers has warned. The trade body issued the warning in a guidance document to help brands protect their digital ad budgets from criminals. As advertisers have shifted spending online, fraudsters have found ways to fake the online behavior of people to give the impression they have visited a website and seen or clicked on an ad.