New York Times Eyes Ad-Free Digital Subscriptions

Advertising Age: The New York Times is “exploring the possibility” of selling a “higher-tier,” ad-free digital subscription package, CEO Mark Thompson said at the IAB Ad Blocking & User Experience Summit. “We do want to offer all of our users as much choice as we can, and we recognize that there are some users — both subscribers and non-subscribers — who would prefer to have an ad-free experience,” he said.