Twitter Sale Seen as ‘Inevitable’ If Trends Continue

Bloomberg: Don’t expect Twitter to remain its own company for long. If the current path doesn’t change, a sale is basically unavoidable, according to Suntrust Robinson Humphrey analyst Robert Peck. “We note that if the current trend of meager user and engagement growth remains, we think it’s inevitable that Twitter will need to pursue M&A alternatives. Twitter within a larger property could be much more efficient.”