Bloomberg Gadfly: Europe is football mad at the moment, with the European Championship kicking off in Paris on Friday. There’s a similarly unhinged feel on the continent around the bidding for soccer TV rights. Rupert Murdoch’s Sky has had to stump up 3.5 billion euros ($4.5 billion) to keep hold of most of the broadcasting of Germany’s top-flight league soccer through 2021 — an 80 percent increase on the last package.