SnapChat: Users Watch Our Ads with the Sound On

Wall Street Journal: Snapchat really wants to let Madison Avenue know it’s taking measurement seriously. The fast-growing social app has teamed up with the analytics firm Moat to track how viewable ads are on Snapchat. In addition, Snapchat is working with Moat to provide more robust data on how long people watch its ads and how often people view them with the sound on.