Netflix, Amazon Mine Viewer Data for New Content

Bloomberg: Your Facebook posts and tweets may contain hidden creativity. In fact, they could be helping to write the next Hollywood blockbuster. As once-monolithic TV audiences splinter and migrate to the internet, viewers have unwittingly turned the creative process upside down. Their social media posts, blogs and file downloads are telling streaming companies and producers what actors, writers and themes to weave together on-screen for the best chance of bottom-line success.