CBS Evening News Anchor Ties Growth to the Internet

WWD: “CBS Evening News” anchor Scott Pelley: “The evening news has been growing. How can that possibly be in this age of revolutionary changes of distribution? How could we have added 1.4 million viewers in these five years? I think it’s because people are seeing stuff on the Internet all day long and at the end of the day they wonder whether that was right. They go to a place where they can see the news in a concise 30 minutes and they go to a brand name that they know is serious about covering the news.”