Traditional Media Elbow Into Action at Cannes Ad Fest

Advertising Age: Creativity is once again taking a back seat to deal-making as traditional media companies like NBC Universal, Fox and Conde Nast join the fray of firms seeking business at the Cannes Lions International Festival of Creativity. It’s a departure for a festival that’s already bursting with digital media and ad tech companies that come looking for deals and partnerships with media buyers and other firms.