BuzzFeed, Vice, Mic Tread on Madison Avenue Territory

Wall Street Journal: Vice is one a growing number of media companies — including digital players like BuzzFeed and Mic and traditional companies like Conde Nast and Turner — that have built out teams designed to make video and editorial content for marketers. They are increasingly treading on territory that was traditionally exclusive to creative ad agencies on Madison Avenue. “The entire marketing landscape is changing and disrupting agencies.”