Hearst Opens Internal ‘Buzzing’ Platform to Advertisers

Adweek: Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst’s vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are trending higher so that editors can curate them for their sites. And now it’s opening up the platform to advertisers.