Study: Smartphones Gain as US Adults Use More Media

MediaPost: Although analysts say U.S. media use is nearing media saturation, total media consumption for the first quarter of 2016 among U.S. adults rose around 10% versus the same period the year before. Nielsen says adults added one hour of media on average per day to total 10 hours and 39 minutes. The big gainer for the most recent period was smartphones, rising 37 minutes.