Financial Times CEO Prefers Trialing to Metered Paywall

Nieman Lab: Financial Times CEO John Ridding: “With the metered model, it’s very hard to build a habit when you’re rationing. The thought was: Actually, we want everybody to read as much FT journalism as possible, and to reconnect with our journalism and our brand. We want to have a relationship with them and we can market to them. I do think it comes down to that habit.”