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Morning Call: Rodale said Wednesday it has picked a new chief financial officer, a veteran of the publishing industry. Stephen Twilliger, who also will become EVP, will begin his new job Aug. 8 and report directly to CEO Maria Rodale. Twilliger previously was CFO of Dorling Kindersley, the illustrated reference book publisher and subsidiary of Penguin Random House. He has held other positions in publishing, starting his career with Simon & Schuster.