Time Inc CEO Explains Acquisition of MySpace’s Owner

Business Insider: When Time Inc. acquired the ad-tech firm Viant in February, all anybody could talk about was that MySpace — which Viant bought back in 2011 — was back in the headlines. “Quite frankly,” said Time Inc. CEO Joe Ripp, “I hadn’t even gone to the MySpace website before we bought the company, but after going there, it’s a pretty good website, and music is pretty interesting.”