Politico Remakes Playbook for Social Media Landscape

Digiday: Born in the Blackberry era, Politico Playbook is now forced to remake itself for smartphones and social media — without its biggest name. Politico is losing its star contributor, Mike Allen, at the most inopportune of times. But along with naming Allen’s successors, Politico is using the transition to recharge the newsletter, which has been largely unchanged since its launch. That means a bigger social push and down the road, a dedicated presence on Politico.com, called Playbook Plus.