The Economist Sees Payoff from Print-Digital Strategy

Guardian: The Economist grew profits to more than £60 million last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers. The weekly business magazine managed a strong year despite navigating arguably the biggest upheaval in its 173-year history with Pearson selling its 50% stake to existing shareholders led by an investment company headed by the heir to the Fiat business.