Snapchat: From Naked Selfies to Selling Luxury Homes

MarketWatch: When Victor Alia, a broker at Douglas Elliman Real Estate, was selling a $2.8 million condo on Manhattan’s Upper East Side, an international buyer expressed interest, but wanted to get a feel for the place despite being out of the country. Alia’s solution? Snapchat. “We took detailed videos of the apartment to show him what it felt like on the inside.”