Comcast’s Roberts Vows Tech Wows for NBC Olympics

Philadelphia Inquirer: Next month’s 2016 Rio Olympics promise content and customizable technology as never seen in TV land before, said Comcast CEO Brian Roberts, as well as an audience for the company’s NBCUniversal properties that is “more than three times bigger than ABC, CBS, and Fox ratings combined” over the Rio games’ 17-day run, plus two preview nights.