CBS’ Moonves Turns Out to Be Right About Upfront Gains

Adweek: While CBS chief Les Moonves’ bold pre-upfront predictions of double-digit gains may have seemed at the time like a pipe dream, that ended up becoming more of a benchmark in this year’s robust market. With the upfront almost completely in the books, all of the networks have reason to celebrate, as many notched CPM increases stretching into the double digits.