Comcast’s NBC to Recruit Social Media Stars for Olympics

Variety: Flula Borg is part of NBC’s big new plan to get TV-averse millennials hooked on the Rio Olympics. The German DJ and comedian, who has 779,000-plus YouTube fans and appeared in “Pitch Perfect 2,” is producing a series of videos for NBC featuring U.S. Olympic athletes including Michael Phelps, Missy Franklin, Maya Moore, and Claressa Shields.