Hearst Magazines Digital Chief Talks Strategy for Snapchat

Wall Street Journal: Plenty of media companies would kill for one channel on Snapchat’s Discover page. Hearst, the magazine giant, has two, for Cosmopolitan and an upstart lifestyle brand called Sweet. It’s all a part of Hearst’s bet, like many of its competitors, to go all-in on “distributed” media – a strategy where articles and videos live on other platforms like Facebook and Snapchat.