Select Page

Variety: Ad revenue in the U.S. TV industry is enjoying a brief rebound. But while the Big Four TV conglomerates celebrate, they may want to look outside their sector for a reality check. Over the past few months, Facebook has surpassed the domestic ad revenue of Comcast, CBS, Disney and 21st Century Fox. The $13.1 billion that the social-media company and Google brought in together in the second quarter dwarfs the Big Four’s combined take.