Snapchat US Users to Increase by Double-Digit Percentages

eMarketer: In the five years since Snapchat launched, the app has amassed a large and active user base. eMarketer projects 58.6 million US consumers will use Snapchat at least once per month in 2016. eMarketer’s user estimate would represent 28.3% of US smartphone users and 18.1% of the US population.