Refinery29 CEO Sees Disney as the Media Model to Follow

Digiday: Refinery29 is not thinking small. CEO Philippe von Bories said the brand will be in TV soon — and jokes a theme park could exist. The model: Disney, which has a clearly defined brand that’s brought to life in many types of media and real-life experiences. The key to that is having a well-defined mission and sensibility that people will immediately recognize.