Viacom to Rebrand MTV Hits Digital Channel as NickMusic

Multichannel News: Viacom continued its digital channel rebranding efforts as MTV Hits will be re-tuned into a Nickelodeon-branded, kids-targeted music video channel. The NickMusic service will launch Sept. 9 and will feature a Nickelodeon-curated lineup of top 40 pop music videos from top artists targeted to the under 18 crowd.