MTV to Launch Original Video Series on Snapchat Discover

Digiday: Snapchat Discover publishers are heeding Snapchat’s call to make the media platform more like TV. On the international version of its Snapchat Discover channel, MTV is launching three new video series this fall. The first, which launched on Sept. 29, is a game show called “Show Us Ur Phone.” Two other shows, “MTV Sex Squad” and “MTV Threads,” are premiering in October.