Twitter Amplify Gets Upfront Advertising Deal with CW, Ford

CNBC: The CW and Ford have signed the first Twitter Amplify upfront deal, guaranteeing ads on selected videos in CW Twitter accounts. It marks one of the largest video ad deals for Twitter, at a time when brands are seeking social media video opportunities. With more people watching content on different devices and looking for second-screen experiences, advertisers want to get in front of the social media audience.