Hearst’s Elle Links with HuffPost for Augmented Reality Test

WWD: Can augmented reality work for print magazines? That’s the question that Elle magazine and augmented reality firm HuffPost RYOT is hoping to answer through a new partnership. RYOT, which is owned by The Huffington Post and its parent AOL/Verizon, has linked with Elle to create an augmented reality experience for the glossy’s November “Women in Hollywood” issue.