Rodale, Time Inc Focus on Search as Facebook Turns Fickle

Digiday: Just last month Time Inc. hired an SEO veteran, Jon Hawkins, to be its VP of growth, a new position at the corporate level that will put a significant focus on search. Rodale has also put more attention search in the past two years. “We need to make sure we have a diversified amount of traffic coming in and have all areas of referral traffic growing.”