Snapchat Courts Hollywood Producers for Programming

Digiday: Snapchat wants Hollywood to pitch in programming ideas as it seeks to continue shifting its media offerings from more of a publication concept to act like TV shows. Now part of the rechristened Snap Inc., Snapchat is actively courting media companies and production studios to make original shows for its Discover platform. It’s enlisting Hollywood talent agencies like CAA and WME for some of those deals.