Atlantic Website to Let Some Visitors Pay $3.99 to See No Ads

Advertising Age: The Atlantic would like to figure out a way to make some money off of the 8.5 percent of unique visitors to the magazine’s website who use an ad-blocker. So, starting Monday, The Atlantic will give visitors who use ad-blockers a choice: Whitelist the website or pay $3.99 per month for an ad-free version.