Bauer Revives Shuttered ‘Lad Mag’ FHM as Digital-Only Title

Advertising Age: It’s been about 10 years since FHM, a formerly high-flying “lad mag” originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM’s website when the U.K. edition of the magazine folded last year, has reintroduced FHM as a digital-only destination in the U.S.