Dow Jones: Barron’s Launches Digital Offshoot for Millennials

Digiday: Barron’s, the Dow Jones-owned investment and finance publication, is hardly what you’d think of as a go-to for young people. After all, Barron’s boasts a third of its readers are C-level and enjoy a net worth around $3 million. Rather than reorient a publication that’s been around for nearly a century, Barron’s has rolled out a digital offshoot, Barron’s Next, which traffics in quick analysis, video, and a custom-built stock index it hopes will attract millennials.