Rodale Offers Fresh-Ingredients Cookbook Written by Its CEO

Morning Call: Anyone can cook from scratch with fresh ingredients. “It’s almost like people are afraid to cook simply, but trust me you can’t beat organic homemade food,” says Maria Rodale, CEO of Rodale and author. Rodale is out to prove this premise in her new cookbook, “Scratch: Home Cooking for Everyone Made Simple, Fun, and Totally Delicious.”